Northeast Florida Attracting Corporations, Lifestyle Pleasing Executives

When Deutsche Bank opened its offices in Jacksonville several years ago and established trading capabilities, they enticed traders on their New York City desks to relocate here. They promised these traders that they could return after completing their commitment. So how many of the 40 traders opted to return to New York City? None. They prefer the lifestyle and natural amenities (weather, beaches, lack of congestion, etc.) in North Florida — and the lower taxes.